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3 Types of Survey Research, When to Use Them, and How they Can Benefit Your Organization!

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Key Differences Between Exploratory and Descriptive Research

Content: Exploratory Research Vs Descriptive Research


It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc. Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results.

The difference between exploratory and descriptive research can be drawn clearly on the following grounds:. Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise. Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability.

The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research.

Research that explore and explains an individual, group or a situation, is called descriptive research. The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions. The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem.

On the contrary, in descriptive research, the overall design should be rigid which protects against bias and also maximise reliability. The research process is unstructured in exploratory research. However, it is structured in the case of descriptive research.

As opposed to descriptive research where probability random sampling design is used. When it comes to statistical design, exploratory research has no pre-planned design for analysis. Unlike, descriptive research that has the pre-planned design for analysis. You Might Also Like: Leave a Reply Cancel reply Your email address will not be published.

Explorartory research means a research conducted for formulating a problem for more clear investigation. The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses. The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.

The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s. There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true.

There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. Given its fundamental nature Exploratory research often relies on techniques such as: RSS feeds efficiently supply researchers with up-to-date information services such as Google Alerts may send major search-engine search results by email to researchers services such as Google Trends track comprehensive search results over lengthy periods of time researchers may set up websites to attract worldwide feedback on any subject When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.

Exploratory research takes place when problems are in a preliminary stage. Exploratory research is flexible and can address research questions of all types what, why, how. Exploratory research is often used to generate formal hypotheses. Shields and Tajalli link exploratory research with the conceptual framework working hypothesis.

Exploratory research or formulative research Descriptive research [7] Causal research also referred to as explanatory research [8] Exploratory research or formulative research: There are two research methods for exploring the cause and effect relationship between variables: A Playbook for Research Methods: Integrating Conceptual Frameworks and Project management [1]. See chapter Five for an extensive discussion of exploratory research. Schutt, "Investigating the Social World," 5th ed.

The Practice of Social Research. Journal of Public Affairs Education , Vol. Journal of Advertising Research. Integrating Conceptual Frameworks and Project Management.


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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.

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1 RESEARCH DESIGN AND EXPLORATORY RESEARCH Assist. Prof. Dr. Özge Özgen Research Methodology Exploratory Research • How well is your problem defined? • If not well defined: –Exploratory •Used to clarify/define a problem •Manager tells you “sales just aren’t what we.

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Research design can be divided into two groups: exploratory and conclusive. Exploratory research, according to its name merely aims to explore specific. Exploratory research is the initial research into a hypothetical or theoretical idea. It is the first step in learning about something. It is the first step in learning about something.

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Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design. An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.